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Just Don and Jordan Brand joint build Air Jordan 2, has always been its luxury texture, become one of the most competitive shoes enthusiasts want to enter shoes. The shoes are made of light color, combined with exquisite car lines. The design concept of fine workmanship of AJ2 is embodied again. Pure color leather, metal shoelaces buckle and many embroidery patterns in the shoes, no display of luxury luxury shoes. Don C announces June 16th Don C x Air Jordan 2 Retro Arctic Orange for sale at $500. The sale only male models, girls friends can only see if there is no opportunity to start! Air Jordan Luxury Collection bull official IG upload 21 years ago signing news NBA's trading market is getting more and more intense, but there are still many records worth remembering. 25, Chicago Bulls Official Instagram has a "basketball God" Jordan (Michael Jordan) photos, because 21 years ago today, Jordan signed a year contract with the bulls. history today, just returned from the baseball world to lead the bulls to win the "God of basketball" Jordan (Michael Jordan) and the Bulls Signed a year contract, annual salary of up to 30 million U.S. dollars, set a record. Prior to signing the contract, Jordan's 12 - year career was only $4 million a year at a maximum salary of $ . The 96-97 season only 5 players broke the annual salary of 10 million, and now 116 players earning millions is a world of difference, but in 98 years is a record in the history of the 33 million annual salary of the highest record, until this summer was Cory (Stephen Curry), Harden (James Harden), Wall (John Wall) to more than 40 million the annual break. sign about Jordan also successfully led the Bulls straightsince last week officially launched, I believe that many friends have already started adiZero Crazy Light. Here are some of the shoes that have not yet been officially released. One of these is the black and blue color, using a black upper and blue inner boots. Midsole and TPU also use dark blue color. At the ankle, the Swoosh and the outsole take a tone similar to the North Carolina blue. It is reported that these shoes will be on sale in November of this year. New Balance Revlite this season after the main shock system modified M996 shoes, after earlier with Shawn Yue (Shawn Yue) in charge of the Hongkong brand Common Sense (CMSS) after the launch of the blue version of the MRL996SY, the manufacturers have released their own back to design, bring two respectively to the classic grey and black as the theme of the new M996. Designers use contrast color in the shoe body color, so as to shoes into the bright spot, with mesh and suede stitching from the vamp, especially New, Balance shoes, strong, wear-resistant advantages. Two new colors are now on sale at Hype DC. New Balance 574 classic shoes new shoes color light again, with royal blue mesh with white and grey suede collocation, leather decorative details, white EVA is still under a royal blue rubber outsole. The overall color matching youth unlimited, this section of color is now available. at the beginning of each month we will show you a series of foot tushang, May is no exception. ~ rare shoes have appeared, everyone... The number of shoes! 〉Chinese shoes Network September 10 hearing today, who can read a woman's heart, who will be able to discern the right decision today, more and more wealthy, "she forces" will be able to laugh at today's women's cosmetics ad campaign to the end. In 2009, Nike and Adidas have launched a vigorous advertising campaign for the female market, then, who is superior? has been in the jordans on sale online advertising campaign, for sure consumers are a vital part. For the traditional definition of consumer, often launched from demographic criteria such as age, place of residence. But such standards have been a problem division, which is difficult to fully quantify the numbers reflect consumer spending habits and personality. At present ethnographic approach and thinking has begun to gradually used for the advertising industry. Ethnography is a research method in anthropology. Researchers with open mind, a long time into the study of ethnic groups or communities, through personal interviews, observations and questionnaires and other means, to obtain information on the phenomenon of ethnic activities, and from the analysis of the cultural characteristics and values ??of ethnic groups at the same time establish a theoretical framework for the study of ethnic groups. This method has an excellent effect in-depth presentation of the characteristics of the group, particularly in the consumer perceptual characteristics of women into the main market is very effective. So, the women's market advertising campaign, Nike and Adidas are analyzed from the perspective if Ethnography, which one more win? Competition 2009: Nike's "Metamorphosis" vs Adidas "Me, Myself" 2009, Nike's advertising campaign to promote women's market theme is "transformation", and Adidas female marketing theme is "Me, Myself". Nike "transformation" campaign theme, for an effective event marketing offensive. It set off a nationwide "National College Girl Dance Competition," and with the "My Metamorphosis" as the theme of the commercials, combined with a comprehensive network promotion. The Adidas hit "Me, Myself" banner, with the mainstream media in "Me, Myself" advertising, and earlier launched a "Me, Myself" women's thousands of fitness activities, and launched the "Who is Next Myself "main star of activities, also use the network to promote the means. But the starting point of the policy, there are many differences between the two place, behind this, it is the analysis of different groups of consumers. consumer groups to select Nike: ?????? adidas: ?????? In the role of lifestyle in the process of advertising process, the groups choice is the first step. Ethnic gathering has something in common in that, companies are finding these groups and gain insight into the lifestyle, it is a critical step in refining the policy. Nike: young and growing family. In the promotion strategy in 2009, in fact, Nike targeted groups, mainly from the group of girls college. Under this position, grasp the lifestyle characteristics of this group, and their media habits are very important. Nike chose the "National Undergraduate Campus Dance Competition" forms of activities in major colleges and universities to expand activities in the form of layers of selection, led the college girls to participate in sports dance enthusiasm, Nike's brand influence is also popular. and put in the form of advertising media is also customary for the girls universities, network-based. The purchasing power of this group slightly weaker, but wins in its growth, and the community because of the way their collective lives, their mutual influence is stronger between. The positioning and Nike are the main push of the former group is different. The groups targeted Nike getting younger and younger, but also further foster the efforts made for its market. adidas: Urban Mature family. Whether it is media placement strategy or its marketing theme for the object appears, select Adidas are already relatively mature female white-collar groups. Select this group, its superior in that it has a relatively stable purchasing power and brand loyalty. on the group's choice, jordan retro 14 white/fuchsia blast/black the two groups is different, does not exist which is more accurate, but reflects their different business strategies, and key competitive in that, for these two groups of insight, which companies do more effective. Values: Core Concepts mining Nike: ?????? adidas: ????? ?? In the ethnographic approach, constitute the core values ??of lifestyle is one of the most important ethnic characteristics. After determining population, derived from the values ??of the core group, and then to refine the values ??of consumer groups and grasp the whole advertising campaign in the most critical and important content, using ethnographic methods, can in this process more effectively grasp. According to the research, the Chinese women's awareness of fitness has gone through three stages. To date, the relationship between China Women and Sport has greatly changed. Behind this change, it is the change of female values. The first stage: looking outside of self-identity, concern external evaluation. In 1987, China's first Aerobics Fitness center open society, then more and more as the main form of aerobics with fitness center in the community have been opened, spare time go to the gym, hop aerobics became the most people indispensable activities. And in this heat behind bodybuilding, more important are women looking for "beauty" in the process. The second stage: to find self-concept, feelings of self-concern. With the improvement of China's economic and cultural level, the various forms of foreign fitness programs was introduced; such as: dumbbell, pedal, hip-hop, Tae stroke, Latin dance, yoga, at first it is directly named them "dumbbell aerobics "" tread very aerobics "and so on. Women are more concerned in their trendy form of exercise. Aerobic exercise, this new concept instead of "aerobics." The third stage: a breakthrough find themselves looking for diversification possible. Women gradually to the "healthy" for the fitness guidelines. Female fitness no longer merely calisthenics as the preferred item, hip-hop, step aerobics, Tae stroke, Latin dance, taekwondo, badminton, tennis and other start popular, even in the past female fear of outdoor sports (such as jogging, hiking) began warming. This stage to promote diversification and fitness behavior to "healthy" for the fitness guide established ideas. Under this change, the concept of Nike and that is: "Metamorphosis." Women transformation, first in connotation, its interpretation of the self-confidence of women to meet the challenges arising from the grounds. Followed by the performance in epitaxy: in activities to promote the diffusion from a simple movement to combine dance and music, further breaking the traditional concept of knowledge for the sport. In fact, this strategy period from Nike Goddess has been continued ever since. Back in 2006, Nike Goddess Nike Women fitness program in mainland China edition: "Love your body" (Love, You Body). The core content of the program is to make sports fashion, more to join the popular elements, so that the Nike brand tone becomes more affinity and fashion sense in the female market. And 2009 Nike Nike activities are further combined with dance and music, so that women's sport richer connotation, but also reflects the current "cross communication" imagination. As the girls danced vigorously in music, they for the "transformation" of understanding more for the young and energetic self-challenge and passion, which for this population, it should be more attractive a concept, is also a way to adapt to the change of lifestyle of Chinese women. It can be said, to 2009, Nike's marketing strategy transition to another stage: At this stage, women have to face, to challenge, the external environment is no longer what air jordan 11 space jam for sale it was, but self breakthrough. The Adidas core concept is "Myself" - focus on the self, the connotation of the concept of emphasis is another attitude to life - female self-consciousness, which is manifested by the extension lifestyle sports to yoga and other concerns Self movement started. To emphasize the "concern self" concept, combined with Adidas elements compose a variety of sports including aerobics yoga Adidas, Adidas body jam aerobics, dance aerobics Adidas, Adidas Aerobic Kickboxing. This four aerobics action simplicity yet rich rhythm, and the concept of Nike's own dance classes coincide. Adidas and Nike are different ethnic groups, promising groups for Nike, the more passionate is their expression patterns and habits behind is its desire to transcend life values; and for Adidas, its ethnic groups is more concerned about the self is an inward, partial static groups. on Chinese women walked the stage, the Adidas is encouraged and determined to meet the female consumer self-concept, self-attention stage experience, and Nike, it has been the transition to encourage women to seek self-breakthrough, the multifaceted challenges of life. Obviously, although in the form of health behavior, both found in the trend of diversification of women, but in the grasp of underlying values, the definition of Nike to be more to advance, because the Chinese women's values ??coincide in their advertising strategy and trends exercise regime. In the advertising theme of continuity with the previous strategy, the Nike theme also performed slightly better. advertising in lifestyle performance Nike: ?????? adidas: ?????? Ethnographic Method lifestyle, which hold the values ??of the kernel, and the extension is its performance in the way of life, this method is more conducive to accurately understand the consumer. Advertising strategy, after refining the concept, it is important to their lifestyle consumer groups conducted grasp and performance. According to the advertising performance characteristics: advertising performance figures closer to the ideal consumer, the more able to arouse their sympathy. Nike: advertising spokesperson for the group of female athletes, and creative expressions as a combination of reality and fantasy cartoon. Nike's 2009 advertising campaign performance into "the transformation in the attack", "transformation in the dance", "transformation in the rhythm", "transformation in the movement as the" plurality of sub-topics. Athletes in the network movie monologue is more able to express a woman's sense of self-challenge. "Beach volleyball is not only a sport. In this sport, you need to overcome not only yourself and your opponent and the natural environment. My name is Sonia Kong, is a beach volleyball player. I like beach volleyball, It can not only challenge my physical strength, but also to test my psychology. " In the live performance of athletes, adding cartoon elements. Switching the real world and the fantasy world, so that such commercials have more incentive element, its chosen sport include: sandbags, kickboxing, jump rope, bike and dance. adidas: advertising performance appearing in a public image of their own personalized fitness trainer, and its creative elements involved in sports such as sandbags, yoga, aerobics. spontaneously, Adidas and Nike also uses relatively similar inner monologue form. It should be said, in this way, indeed appeal to women is relatively strong. "BOBO, an in-depth soul of breathing, meditation Heaven once, every time a new freshman, updated every time a perfect woman" ...... These modeled with a fitness coach, combined with real narrative technique different digital elements, greatly boosted the women to find themselves with the move cheap foamposites ment coordination between. We can say this is the spread of the movement of the soul. Copy to dig in female psychology, also conveys emotion female individual under different conditions, the number of full spread of power makes more impressive was added. And by "Me, Myself" story collection, this advertising campaign presented realistic style also shows its significance: to encourage every woman to find and tell their stories, to find their true selves beyond social define my role really outside. Define and Adidas, the performance was calm, true, with a sense of maturity, different performance was built on its ethnic groups; On the closely ethnic values ??and lifestyle, Nike performance was passionate, imaginative Different above. media to convey the way Nike: ?????? adidas: ???? ??? Deep core values ??in life outside of the extension, the ethnographic research also includes the surface, a variety of ethnic groups living habits. Reflected in the advertising strategy, from ethnic choose - Value refining - lifestyle after performance, the next step is a variety of ethnic groups under study habits role of the media to convey the intensity of the implementation. In this round, the Nike performance even more creative. Nike: "Metamorphosis" college woman dancing competitions, training camps and other diversified Nike event marketing activities. In the media of choice, Nike has always been very little use of the mass media, event marketing prefer, NIKE held every year thousands of people "dance party", the transformation of different topics, from the "do sports, do it yourself" to "woman adhere to more "and so on. In the 2009 campaign, the Nike still is event marketing as the main carrier. 1. waged a "My metamorphosis" Campus woman dancing contest activities nationwide, which have started in Xiamen University, South China Agricultural University, South China Normal University, Jinan University, Guangzhou Sports University, Southwest University and other universities. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2.nikewomen.com official website of Nike Training Club. This network club can help women create tailor-made training courses target areas such training courses include a variety of core strength training, strength training and endurance training, provide useful information to consumers, while advertising campaign to convey the content, construct give consumers an effective community. 3. with QQ and "Baidu knows" and other younger customary means of boosting the network. NIKE and QQ launch of the "My Metamorphosis" QQ SHOW with competition, allow consumers to take advantage of NIKE's possible to mix and match a variety of products, and to determine the winner network popular. Meanwhile, "Baidu knows" to launch "Your transformation, Baidu know" theme, the establishment of long-term sports advice columns in women's sports column. Beginning in March 2009, Nike sports experts online to answer any questions consumers encountered in sports and fitness. This fact reflects the use of the network of community cohesion consumer trend. QQ and Baidu, can be said to be one of several network tools currently younger most intimate contact, can be seen on the media habits of Nike is expected to hold its young growing family, or more precise. So Adidas is how to do it? Adidas is also used event marketing, such as the March 28, 2009, Adidas "Me, Myself" women's thousands of fitness activities held in Shanghai Minhang Stadium, numerous Adidas trainers led nearly a thousand female consumer who conducted a campaign experience. Meanwhile, Adidas announced and launched the Adidas flagship Star contest titled "Who is next 'Me, Myself'". The activities take network selection method to encourage consumers cheap air jordans and Adidas star coaches, showed off a digital-related sports stories their activity winners will have the opportunity to become the Adidas Winter 2009 women's marketing activities of the main star. But objectively speaking, currently used in a similar way to promote the business has a lot of activity influence is not optimistic. This and many big brands are targeting urban Mature family made misjudgments is the same, when the draft solicitation similar network more and more, then behind this event attracts relatively mature communities where the highlights? Their media habits and participation habits and advertising strategies is not able to match the expectations? On match media selection and ethnic groups, Nike is slightly win. adopt lifestyles insight to plan advertising campaign After the increasingly diverse female fitness behavior, hidden inner experience and feelings of women, but for all women eager for the enterprise market to grasp and discover a. This way of life for the target groups, from the core to the outer layer of the indicators can be divided as: 1 values; 2 behavior; 3 Other habits include media habits, etc... the most hidden of women's values, but it is important women in the marketing communication button that can be impressed. In the advertising campaign, for which values ??and lifestyles effectively grasp, you need to go through: 1. Through Values ??were to grasp the mentality of the consumer, and according to which the extraction of the concept. This concept should be full call to action, within the expected values ??of consumer groups. 2. grasp the manifestations of behavior, as a form of advertising. Advertising forms should target groups of lifestyles and forms to expand effectively grasp, try to reflect proximity, sparking the first identity of consumers. 3. analysis derived consumer media habits and use appropriate channels to make it arrives. these links will determine the brand can resonate with consumers, along with the decision of the influence of the brand loyalty and consumers, so no matter Nike or Adidas are trying to tap the consumer now groups of delicate feelings. 20 1960 rise in the British advertising company AP (Account Planner) system, so advertising planners complete range of ethnic groups into the life, and the most intimate experiences and understanding of consumer values ??and its external manifestations, has slowly become today's domestic enterprises to accept the method. In fact, at this point, ethnographic concepts and methods habit has irreplaceable advantages, but if we can consciously use in consumer insight, you can more effectively explore the characteristics of consumer groups, and aroused deep ethnic resonate.[Chinese shoes Network - brand observation] When it comes to innovation, we naturally think of natural science and technology innovation, the term innovation is part of technology companies, can be truly innovative brand model, not a technology company, but an ordinary exercise! Brand! Brand Innovation is part of brand marketing! Do not forget, innovation, brand rejuvenation magic! Is this sports brand continue far into their own brand, the injection of many non-general of the blood? in the end, the Nike brand is How to grab the limelight technology companies? We take a look! In the US business magazine Fast Company's "Most Innovative Companies in 2013 the world's top 50" list, ranked first sports brand! - Nike innovation model of the Nike brand's head falls title , Mr. Ye teachers think it is deserved, because there is only one, Nike's innovation has not stay in the industry! have impressed people! Nike brand is a sports brand, its focus and innovation can achieve a leap! Fuelband, is the Nike sports watch, to listen to jordan 3 katrina 2018 music, while the variety of personal data entered into the system, this watch, of course, not a simple watch, it supports heart rate, pulse monitor and Bluetooth 4.0, and many other new features. Obviously, the Nike brand is no longer a simple sports brand! As we all know, no company can leave innovation! Brand is also the case, the product is also the case, the business model is also true! However, the biggest difficulty is willing innovation! Also Mr. Ye teacher's words, is to catch up by others before himself dare own reform his own life, with the transformation of the way to complete the upgrade. Nike brand against the change we see, of course, we also know, from this moment, Nike brand is no longer an ordinary sports brand on its innovation, we see that it's imagination and creativity We believe that this is just the beginning, the future why it must be more stick, the Nike brand technology companies will grab the limelight, not only because it has the courage, but because it has the strength (Chinese shoes Network -!! most The most authoritative professional footwear News, Media Partners: Apparel IT)The Air Jordan 11 Retro Low GS ??Citrus?? is set to return in 2015. The last time the Air Jordan 11 Retro Low GS ??Citrus?? released was back in April 14th, 2001. Advertisment This Air Jordan 11 Low will feature a similar color scheme as the original release and will come in sizes that will go from 3 ?C 9.5. The size system for GS models in 2015 will be available all the way up to sizes 9.5, but if the shoe is not a GS the size system will remain the same 3.5 ?C 7. That means that if you??re someone (mens sizes) who was unable to cop these back in 2001 and wear a smaller shoe size, then in 2015 you might have a chance to fit your foot into the newly released Air Jordan 11 Retro Low GS ??Citrus?? colorway. The shoe is fully dressed in a White and Citrus color scheme. Featuring an all-White smooth leather upper with Citrus accents on the tongue tag, back heel and translucent outsole. Air Jordan 11 Retro Low GS Citrus 2015 Release Date Check out the additional detailed photos of the kids?? Air Jordan 11 Low GS ??Citrus?? below that will be available in gradeschool to toddler sizes running up to a size 9.5Y on Saturday, June 20th, 2015 at select Jordan Brand retailers. The retail price tag is set at $120 USD. Let us know in the comments section if you??re happy to see these return in the new GS-size system and stay tuned to Sneaker Bar for further updates as they develop. Air Jordan 11 Low GS ??Citrus?? White/White-Citrus 580521-139 June 20, 2015 $120 RELATED: Air Jordan Release Dates Source: Titolo - your current version - tool over the wall? Does 1. also have a Uncaged version of NMD? instagram: highsnobiety? adidas Originals NMD this year can be said to be the protagonist of the shoes, the introduction of various colors and various forms of transformation, so that news about it flooded the major media and trends website. In addition to the official launch of the type of shoes, in fact we can own DIY design more dazzling, early in the adidas x HYPEBEAST 10th anniversary Ultra Boost "Uncaged"? After the launch, many people began to try to cut on both sides of the fixed bracket, and the recent launch of the Ultra? Boost Uncaged joined the sock design also abandoned the fixed bracket let us see more possibilities of Ultra Boost. This pair of yellow NMD_R1 Primeknit, after a "surgery", in the blink of an eye has become a NMD form of "Uncaged", two pairs of shoes have different approaches but equally satisfactory results, is also not a shoelace, feeling more concise, but the official would really launch? NMD_R1 Primeknit Uncaged, let us wait and see. , this is Ultra Boost Uncag Cheap jordans online air jordan 11 blackout for sale ed. 2. Y-3 2016 autumn winter brand conference instagram: christinapaik? Korean freelance photographer Christina Paik. Before, we were in "what's High with GD at night club?"" She was introduced in this article, and you can click on what you're interested in. And this has always been low-key Christina Paik? Day before participating in the autumn and winter Y-3 new conference, from the short video can be seen in the Y-3 this season, in addition to still in black and white as the main color, orange also seems to be Yamamoto Teruji's favorite". In addition, there will be more than 30 new design shoes in the fall and winter, and the popular shoe Qasa and Pure Boost ZG will launch the boot versionWeibo Company Cooperative Contact Us Copyright Beijing Seth Times Media Culture Co., Ltd. Copyright? 2015 SIZE media, All Right Reserved. Beijing ICP 13028176 Weibo Company Cooperative Contact Us Copyright Beijing Seth Times Media Culture Co., Ltd. Copyright? 2015 SIZE media, All Right Reserved. Beijing ICP 13028176 adidas Originals Phantom "Cardinal" physical tushang 2013-12-08 23:02:55 adidas Originals shoes for its launch of a new color version of the Phantom, this pair was born in the 1980s classic shoes have lightweight shoes, textile fabric and suede, mesh composed, like a friend to look at . as we reported earlier this pair Air Jordan 9 "statue" color, today once again released new Photos and information, the overall use of white leather shoes, combined with patina and black outline details and lines, for creating an elegant atmosphere, and a perfect fit theme. It is reported that the shoes will be officially on sale in August, but the exact date Write release, priced at $ 180, number 302370-109, interested friends then do not miss it.Stay up to date on all the Sneaker Release Dates 2017 you need to make sure you never miss another release from your favorite sneaker brands. 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